New marketing mandate: Tagesspiegel digital subsidiary Urban Media now markets radio.de

Berlin, 18 January 2018, Urban Media has been marketing radio.de, the German web offering of the international radio aggregator radio.net, since 16 January 2018, thereby further expanding its quality portfolio. The marketing mandate covers the desktop website of radio.de, Germany’s leading radio platform.

“With radio.de, the market leader among German radio portals, we can offer our advertising clients even more diverse advertising opportunities and high reach in various segments. These include targeting by all common music genres as well as topic areas such as news, culture and sports,” says Sven Heller, Managing Director of Urban Media GmbH. “In addition, targeting specific regions fully supports our successful strategy of bundling urban target groups.”

Bernhard Bahners, Managing Director of radio.de GmbH: “With Urban Media, we have a partner that brings us real added value even in times of programmatic advertising. We were convinced by the technical infrastructure with header bidding and a large number of connected SSPs as well as by the experience in direct sales. We are confident that Urban Media can position our offering appropriately in the market and leverage the revenue potential that our site offers.”

About radio.net by radio.de GmbH

radio.de GmbH is the operator of the international service radio.net, as well as the national services radio.de, radio.at, radio.fr, radio.es, radio.pt, radio.it, radio.pl, radio.se and radio.dk.

Following the successful launch of radio.de in 2007, the Europe-wide expansion began in 2008 and was continued beyond Europe in 2015 with the launch of the international brand radio.net.

With just one click, the service offers access to more than 30,000 national and international stations, web radios and podcasts. The right station is always at hand on the go, too – the free app is available for iOS and Android smartphones and tablets, Apple’s tvOS, as an Alexa Skill and for the Fire TV platform.

With the radio player, users find purely internet-based stations as well as the online streams of well-known FM stations. In addition to editorial and personal listening tips, the stations can be sorted by popularity, music genre, topic, city, country or language.

radio.de is the largest radio platform in Germany, with 31 million website and mobile visits in December 2017 according to IVW.

About Urban Media

All digital marketing activities of the Tagesspiegel Group are bundled in the Tagesspiegel digital subsidiary Urban Media GmbH. With a total reach of 4.97 million unique users (AGOF digital facts 2017-11, single month, total population aged 14 and over) and a total reach of 289 million PIs (IVW 2017/10), the network is one of the major online marketers in Germany. The portfolio comprises the desktop and mobile offerings of top-class media brands in the areas of politics, news and culture: websites such as Tagesspiegel.de, PNN.de, Cicero.de, monopol-magazin.de, Freitag.de and weltkunst.de keep decision-makers informed about all current and relevant topics. The portfolio also includes Doodle.de, serienjunkies.de and twoticktes.de. A further focus is the range of Berlin websites, with the Berliner Verkehrsbetriebe (BVG), the Verkehrsverbund Berlin Brandenburg (VBB) and both Berlin airports (FBB).