Now on video: radio.de Managing Director Bernhard Bahners gives a keynote talk at the beBETA conference

Hamburg, 22 June 2021 – At the virtual beBETA Conference 2021, Bernhard Bahners, Chief Digital Officer Madsack Mediengruppe, Managing Director of RND and radio.net, gave a keynote talk on the various audio strategies for publishing houses.

Around 1,000 viewers followed the program on the current status and the future of journalism live via the website of the beBETA conference; it was broadcast from the UFA Studios in Berlin. Other speakers and guests at the conference were Thomas Düffert, BDZV Vice President and Chairman of the Group Management Board, MADSACK Mediengruppe, Dr. Mathias Döpfner, BDZV President and Chairman of the Executive Board of Axel Springer SE, and Kai Diekmann, founder, StoryMachine.

The keynote talk gives an overview of current studies on podcast usage in Germany, Europe and the USA. Further aspects are the advertising market in Germany and successful approaches of various German and international publishing houses. Finally, Bernhard Bahners gives an outlook on the new monetization opportunities offered by Apple and Spotify. The keynote talk is now available as a video recording on YouTube.